top of page


 commercial interior designer
 

Retail - Horeca - Product Presentation - Store Concepts
 

After 8 years as a freelance designer for IKEA, I now focus fully on commercial spaces. For brands and businesses that know where they want to go, but need a clear, functional, and efficient design to get there.

 

My strength: turning strategy into spaces that work.
Functional. Efficient. Clear in their message.
 

I work on:

  • Refresh of existing shops

  • Rebuilds / renovations

  • Product presentation & merchandising

  • Complete store concepts
    Including both IKEA and non-IKEA projects.

​

image.png
582EE35B-83EC-4396-8C91-2FA337AE4D90_1_105_c.jpeg


​​

  How We Work 

  • First meeting: we get to know each other, define your goals, and determine the steps needed.

  • Understanding your “why”: what do you want to change and why? If this isn’t clear yet, we start with a strategy workshop.

  • Concept phase: you receive a mood board and a first rough layout.

  • Detail phase: after approval, we develop detailed plans and technical documents.

  • Execution: we coordinate the external companies and follow the works until opening.

​

​​​​

 IKEA experience

​​

My journey with IKEA began in 2010. I started at IKEA Ghent as an Interior Designer in the Com&In team, and later grew into the role of Interior Design Manager.

After seven inspiring years, I chose to become a freelancer in early 2017. To gain more creative freedom, explore personal projects, and work internationally.
 

Since then, I have supported IKEA stores across several countries with design, planning, implementation, and coordination of both sales and non-sales areas. My work includes roomsets, homes, customer meeting points, and commercial planning area, as well as training and guiding local teams

image.png
493DDE83-8FC2-45B5-B8B7-726EE6222757.jpeg

​​ 

 IKEA PROJECTS
 

Israel – IKEA Beer Sheva & IKEA Eshtaol
Planning and build-up of the SE (homes & roomsets) in two stores.
I also trained the new Interior Design team. 
 

Belgium – IKEA Ghent, Hasselt, Wilrijk & Anderlecht
Design and implementation of multiple projects across Belgian stores.
In IKEA Anderlecht, I worked as Com&In coordinator for ID and VM. 
 

Morocco – IKEA Tetouan
Full build-up support for sales and non-sales areas.
 

Kuwait – IKEA E’Kiran & IKEA Sabahiya
Build-up of several areas in the SR, adapting IKEA’s global concept to local needs and commercial strategies.
 

Central Planning Hub (CPH)
Planning support for “Nice” projects (concept adaptation and pre-planning). 

​

bottom of page